Tavus.io, a leading provider of AI-powered video personalization and personal AI companions, had a solid foundation in traditional SEO but practically zero visibility in the rapidly growing AI search landscape. This limited their ability to reach a wider audience and drive further growth through emerging AI-powered search channels.
The Challenge
Zero Visibility in AI Search - The client had no presence in AI-driven search engines, missing out on opportunities to tap into new audiences and accelerate growth.
Adapting Content for AI - Needed to create content that would rank in traditional search while being easily understood and sourced by AI language models.
Targeting High-Value Keywords - Required identifying and targeting high-volume, high-intent keywords to drive both organic traffic and AI-powered results.
Building Topical Authority - Had to establish deep topical authority around key offerings like personalized AI videos, AI companions, enterprise AI solutions, developer APIs, and integrations for sales, marketing, and customer success to gain visibility in AI search.
The Solution
We implemented a comprehensive SEO and AI visibility strategy focused on optimizing for both traditional and AI search to expand the client's digital footprint.
Content Pillars for SEO and AI Optimization
Built robust content pillars around key categories: personalized AI videos, AI companions, enterprise AI solutions, developer APIs, and integrations.
Ensured content was optimized for high-intent keywords, topical authority, and AI language model compatibility to drive measurable growth in organic and AI-generated results.
Results We Achieved
Organic Traffic Growth
Organic Traffic: +128% growth (9197 → 21027)
Organic Keywords: +46% (+1,400 new keywords)
Traffic Value: +400% (+$6,000 growth)
Domain Rating: +20% with significant growth in referring domains
AI Visibility Impact
Google AI Overviews: +450% new visibility (from 31 to 139 citations)
ChatGPT: +100% new visibility (from zero to citations)
Gemini: +100% new visibility (from zero to citations)
Perplexity: +100% new visibility (from zero to citations)
What Worked Well
Identifying "High Impressions, Low CTR" videos gave clear targets for improvement.
Experimenting with different thumbnails to figure out the best performing thumbnail.
What Didn’t Work as Expected
Expressions drive emotions, and the original thumbnail lacked that visual punch with strong facial emotions.
Overuse of a positive narrative - Instead of making the title or thumbnail opinionated or controversial, it was too neutral to create intrigue.
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